Graphic elements
Graphic elements
THE GRAPHIC ELEMENTS
The pink curve & "fingerprints"
The curves are the visual representation of our external brand promise: Confidence at every turn. Marrying both this staple visual language from the Trimble brand, with the electric pink gradients allow for the brand messaging to be supercharged into a fun and amazing visual motif.
Similar to the curves, the fingerprint is a reoccurring motif from the Trimble brand library. The "fingerprint" pattern offers a way to add ownership and brand familiarity to images, especially stock photos, and designs without being overly dominant or jarring.
THE GRAPHIC ELEMENTS
The pink curve & "fingerprints"
The curves are the visual representation of our external brand promise: Confidence at every turn. Marrying both this staple visual language from the Trimble brand, with the electric pink gradients allow for the brand messaging to be supercharged into a fun and amazing visual motif.
Similar to the curves, the fingerprint is a reoccurring motif from the Trimble brand library. The "fingerprint" pattern offers a way to add ownership and brand familiarity to images, especially stock photos, and designs without being overly dominant or jarring.
Element usage
Please read the best-practices below on how to best utilize the graphic elements throughout multiple formats.
The curve
Structure
When formatting the curve, make sure it's always aligned to the left or right margin of the canvas, as well as aligned to the top or bottom margin. Essentially, the curve will always take up a corner of the artboard, due to its arc nature.
Here's an example of how the gradient and fingerprint pattern curves stack above or below the subjects in photography.
Masking
To add a sense of dynamism and liveliness, the curves are often "layered" upon each other, as well as the central figure one wishes to highlight on the canvas.
This is achieved by masking the figure above the layer of the curve in certain instances where both elements would touch, or below it.
USAGE TIP
The fingerprint mask curve must always remain "under" the figure, while the gradient curve can be placed both above or below the figure, depending on the context.
Here's an example of how the gradient and fingerprint pattern curves stack above or below the subjects in photography.
Gradient masks
When using the curve as a mask for a gradient, make sure the gradient has sufficient contrast with the background.
For this, we recommend the Full spectrum gradient on a white background, or the Yellow-pink gradient on the Pink-dark indigo background.
In use is the Gradient #1 Full Spectrum mask over the white background.
In use is the Gradient #2 Yellow-pink mask over the Gradient #3 Pink-dark indigo background.
Fingerprint masks
When using the curve as a mask for the fingerprint pattern, make sure pattern has enough contrast with both light and dark color backgrounds. Due to the subtlety of the pattern, please follow the applicable colors to the corresponding layouts, including the opacity settings.
In use is the fingerprint pattern in Trimble 1 Gray, masked over the white background.
In use is the fingerprint pattern in Trimble White, masked over the Gradient #3 Pink-dark indigo background. The opacity is set at 50%, as to keep its subtle nature.
Photography masks
When using the curve as a mask for the photography, it is crucial that the photo subject works within the composition of the mask itself, as well as having relevancy to the theme of Insight. Unless there are specific exceptions to a particular piece of collateral, the only photography acceptable for this treatment are the landmark locations of the Insight conferences.
San Diego's skyline is used in this version of the "masked" component, to highlight the skyscrapers in contrast to the water and horizon.
Brussel's intricate architecture is highlighted with the "masked" component, calling attention to the unique steeples and spires.
The fingerprint
Structure
When using the freeform thumbprint pattern on the background, subtlety is key. This is why the opacity is kept at 30%, with the fingerprint pattern bleeding from either the left or right hand margin.
Here are samples of the wireframes of the fingerprint pattern for both the left and right margin.
The wordmark
The signature 'In' wordmark is a custom curved treatment used to highlight impactful words. By applying this visual anchor to 'In-' prefixed callouts, we bring energy and movement to our marketing assets and collateral.
This wordmark can work as an impactful visual on its own, or as a prefix in words such as:
Innovate Invite Inspired Intelligence
Prohibited Use: Never use this treatment for the word "Insight." To maintain brand clarity, "Insight" must only appear in its official logo format (Trimble flag + text). Using the wordmark here creates brand confusion and dilutes our primary logo.
- Innovate
- Invite
- Inspired
- Invaluable
- Influential
- Informative
- Intelligence
- Interconnected
Wordmark examples
Accented letterforms
To add some Insight flare to text, add accented letterforms to your headlines! Please only use the predesigned letterforms available here. If none of these letters are applicable to your text, please leave the headline without any accented letterforms. Do NOT create your own accented letterforms.
LETTERFORMS #1
Capital letters
LETTERFORMS #2
Lowercase letters
LETTERFORMS #3
Numbers
Building headlines with accented letterforms
For building customized headlines, please follow these directions. Please note: Not all headlines will require an accented letterform.
How will I know where to add an accented letterform?
First, let's review the content of the tagline. If the tagline does not have any of the pre-made accented letterforms, keep the tagline plain.
One letterform
If the tagline has one of the pre-made accented letterforms, swap that accented letterform in.
More than one letterform
If the tagline has more than one of the pre-made accented letterforms, here are the rules of determining the order of priority for which letter will be swapped out:
Lowercase letter: Choose the last potential accented letterform. If this letterform provides awkward kerning or tracking, choose the first potential accented letterform to your discretion.
✅ This tagline's use of the accented "s" over the "o" feels a bit more natural and easier to read, due to the more subtle kerning necessary to make the "s" accented letterform fit.
❌ This tagline's use of the accented "o" over the "s" feels has more awkward kerning, due to the spaces between the "n" and "w" in "now", in comparison to the "s" in "us" from the previous example.
Uppercase letter: If a tagline has multiple sentences, use the capital accented letterform for the first word if applicable. If not applicable, do not use any accented letterform.
✅ This tagline only has one accented letterform: "A". Due to "A" being the only applicable accented letterform and the first capital letter in the sentence, we will only be using "A" in this instance.
❌ This tagline's has both the "A" and "D" accented letterforms. Since Trimble uses sentence case, "Day" would not use an accented letterform in this case.
USAGE TIP
Letterforms should be used sparingly.
Accented letterforms are there to add a pop of fun, excitement, and electric energy to the taglines. Due to its colorful nature and deviation from the standard letterform, they should be reserved for taglines that fully benefit from the highlighted nature of the accented letterform. This can include email banners, social media posts, and video. However, please keep in mind to be selective when choosing to use an accented letterform on a miscellaneous custom tagline, to prevent accent fatigue.
Letterform headlines: locations
Letterform headlines: date-based
Letterform headlines: 'Welcome' message
Iconography
Iconography can be useful when conveying certain actions or subjects.
Basic icons
Basic icons mostly convey one singular noun/action. When selecting an appropriate icon, keep in mind legibility, subject matter, and scale. Please do not modify these icons.
© 2026 Trimble Inc.
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress.