Fonts & text usage
Fonts & text usage
Open Sans incorporates 10 styles, including five weights, each with an accompanying italic style. This gives you flexibility and variety in choosing the most appropriate style for your text. Please make sure the following styles for Open Sans are downloaded for usage:
- Light + Light Italic
- Regular + Italic
- SemiBold + SemiBold Italic
- Bold + Bold Italic
- Extrabold + Extrabold Italic
For more reliable font synchronization via the Adobe Creative Suite programs, we recommend also downloading "Open Sans" to your Adobe Creative Suite account.
Type styling
See our fonts in action in the correct type styling usage as well as best practices for editorial writing.
Type hierarchy
When using Open Sans to create headings on printed collateral, always typeset it with optical kerning and set the tracking to 0. For paragraphs or large bodies of text, always typeset it with optical kerning and set the tracking to 0. The most common alignment used for printed collateral is left aligned. The hierarchy is based on a typographic scale, which is an ordered set of character sizes linked to each other by a common ratio. Choosing font sizes from a modular scale is essential for creating consistency, harmony and contrast in typographic work.
Example of hierarchy
Major third typescale
The example shown here is using 18 pt as the base size and a major third (1.250) as the scale. The point sizes have been rounded to the closest decimal number. Don’t feel you need to use every point size in the scale. For reference and more examples, visit typescale.com.
Event name guidelines
How the name of the event is written in plain text matters. Please abide by the following guidelines whenever you have reason to write the event name (long-form content, emails, social messages, graphics, etc.):
ACCEPTABLE ✅
First mention: Trimble Insight or Trimble Insight | Europe Second mention: Insight or Insight | Europe Thereafter (in long-form content only): Insight
UNACCEPTABLE ❌
Do not use a possessive apostrophe “s” after “Trimble” when writing the event name. For example: “Trimble’s Insight.”
Note: The year, 2026, should only be included where the event’s complete date is written out, unless it’s necessary to include the year for clarity. Our preference is to use other means to communicate the event’s timing, such as “this year’s Trimble Insight.”
Capitalization, titles, and further styling
ACCEPTABLE ✅
Capitalization
Use sentence case throughout all written materials.
Acceptable: “How to streamline your process”
UNACCEPTABLE ❌
Capitalization
Do not use initial capitalization of words in titles, headlines or special phrases.
Unacceptable: “How to Streamline Your Process”
Capitalize product names.
Acceptable: “Trimble Freight Marketplace”
Do not keep the product name in lowercase.
Unacceptable: “Trimble freight marketplace”
If using a colon in a text with multiple sentences following it, capitalize the first word after the colon.
Acceptable: “Your logistics solution: Don’t set up your logistics without it. Contact us for more info.”
Do not use a lowercase word after the colon.
Unacceptable: "Your logistics solution: don’t set up your logistics without it. Contact us for more info.”
Capitalize names of teams within the company as though they’re proper nouns.
Acceptable: “Please contact the Sales Team for more information.”
Do not use lowercase when addressing teams of the company.
Unacceptable: "Please contact the Sales team for more information.”
Capitalize "AM" and "PM" for clarity when writing time.
Acceptable: “Trimble Insight will start at 9 AM.”
Do not use "a.m./p.m format for when writing time.
Unacceptable: “Trimble Insight will start at 9 am.”
Headlines
Headlines for any longform piece (both the general headline and any sub-headlines within the piece) should be written in sentence case, without a period at the end (you can use question marks if need be).
Example: “Agatha Christie to deliver the keynote speech at Trimble Insight Tech Conference” “The 15 steps to better living you need to know now”
Headlines
Do not use title case for any longform piece (both the general headline and any sub-headlines within the piece).
Example: “Brad Pitt to Deliver Important Speech at Upcoming Conference” “You need to follow these steps or you’ll be in trouble.”
American (NA) and British English (EU) Distinctions
When addressing a primarily North American audience, spell relevant words with a "z" in place of an "s" or an “o” in place of “ou” where appropriate. When addressing a primarily European audience, spell relevant words with an "s" in place of a "z" or “ou” in place of “o” where appropriate.
Example: NA: "recognize" or “color” EU: "recognise" or "colour"
American (NA) and British English (EU) Distinctions
When addressing a primarily North American audience, do not use an "s" or an “o” in place of “ou”. When addressing a primarily European audience, do not spell relevant words with a "z" in place of a "s" or “o” in place of “ou” where appropriate.
Example: NA: "recognise" or "colour"
EU: "recognize" or "color"
Punctuation Marks
Use the non-serial comma.
Acceptable: "Trimble offers solutions for time slot management, transportation management and supply chain visibility.”
Use the non-serial comma.
Punctuation Marks
Do not use the Oxford comma.
Unacceptable: "Trimble offers solutions for time slot management, transportation management, and supply chain visibility.”
Use exclamation marks sparingly.
Acceptable: "Trimble Insight is back!"
Do not overuse exclamation marks.
Unacceptable: "Trimble Insight is back!!!"
© 2026 Trimble Inc.
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress.